So, you have a cool idea and a prototype you’ve built to show off the idea. It’s time to build the company you have dreamed of. You’ve gone as far as you can on your savings and need to find an investor as you are ready to build a team, a product, and launch the company.
You send some intro emails out and one investor is interested and writes you back asking for more info. You send back what he wants and, Bingo! he asks for a meeting.
At the meeting you give him your business card, which has your Skype name, your cell phone, and fax numbers on it. You encourage him to use whatever mode of communication is best when he has questions and needs a fast response from you.
Later you are at your computer and your Skype chat client goes off and it’s him asking for a phone number for one of your references which you immediately give him because he can see you are online and you want to be very responsive to him.
A bit later he texts you saying he thinks your proposed valuation of your company at $1.5M is reasonable and he is going to give you a term sheet for a new investment valuing your company at that amount. You are so thrilled you can hardly speak and you can’t wait for the fax machine to get a call.
Indeed a fax does arrive on your multi-function printer an hour later and it’s the term sheet. But here the valuation is set at $1.0M and you are surprised, confused and disappointed. Of course, you assume this is just a mistake. You call him but he is not there so you leave a voice mail.
You have some other meetings and when you check your cell phone voicemail, you have a message from him saying he agrees there was a mistake and he had meant to have the term sheet say $1.2M. Well, that is a bit better but it’s still not what you had hoped for and it’s not what you had agreed to.
You are certain he had agreed to $1.5M and you want to prove it to him. He’s very fair and reasonable and if you can just show him he already agreed to this he will honor it. But with so many clients and so many modes of communication you cannot remember by which mode he said that. You look in your email but nope not there. You look in your saved chat sessions but not there either. Even if you wanted to, you couldn’t find any history of deleted voicemails or text messages so there is no hope there.
Maybe you dreamed that he agreed to $1.5M so now you are beginning to doubt yourself and you decide to just accept his $1.2M valuation. Because you can’t see all modes of communication in one place you just devalued your baby by $300K! And maybe even questioned your own sanity.
Wouldn’t it be nice to have one client for all your modes of communication, where with a click you could see in one place all emails, all chats, all faxes, all voicemails, and all text messages that form a conversation with one of your contacts?